WHEN is enough, enough? Is it possible to become worse off, when we possess everything we ever wanted?
According to evolutionary psychology, our brains were created in the Stone Age and evolved some 130,000 to 200,000 years ago in the Pleistocene era when our ability to obtain food, water and shelter was limited.
These days we have developed the know-how to exploit natural resources and create goods and services. As a consequence, we find it hard to operate and cope in a world of abundance. Enoughism suggests that there is a point where consumers possess everything they need, and buying more actually makes their life worse off. It emphasises less spending and more restraint in buying and consuming goods.
However, this view has been criticised . It has been argued that our minds are not fixed in the past but are immensely flexible and develop. We have created and transformed our environment. It therefore seems strange that our brains are “wired up” to invent modernity but not to cope with it. If the brain is flexible enough to do the one, then why not the other?
Although we may be mentally more flexible we still seem to be locked-in into a modern society where many aspire to wealth and celebrity. Richard Layard in his book Happiness shows that there is a paradox at the heart of our lives. Most people want more income. Yet when our society becomes richer, we do not necessarily become happier. The evidence suggests that although average incomes have more than doubled in the last fifty years on average people have grown no happier.
The Asia country of Bhutan has devised a Gross National Happiness (GNH) in an attempt to define quality of life in a more holistic and psychological terms based on Buddhist spiritual values rather than Gross National Product. The concept of GNH claims to be based on the premise that true development of human society takes place when material and spiritual development occur side by side to complement and reinforce each other. The four pillars of GNH are the promotion of sustainable development, preservation and promotion of cultural values, conservation of the natural environment, and establishment of good governance.
Statistical data have been used devise a ranking of the world’s happiest nations. Top of the list is Denmark due to its wealth, natural beauty, small size, quality education, and good health care. At the bottom of the list are the countries of Zimbabwe and Burundi.
There is now a grass root movement beginning where people are rethinking their consumerist lifestyles. Some people, such as Dave Gore , have pledged to take the 100 thing challenge and whittle down their possessions to 100 items. While in the current global economic recession people are thinking more of mending and making do with clothes and other items rather than buying new.
Economic growth has provided some people with greater choice and access to a wide variety of goods and services. Having more choice and more things does not necessarily bring more happiness. If anything, we value things less when they are in great supply. People living in the austerity of post-War Britain valued and appreciated food and goods much more due to rationing than we do today when they are considerably cheaper and in abundance.
Our cosumer society has resulted in many environmental problems which have affected our total mental and physical wellbeing. In addressing the root cause of many of today’s environmental problems we can achieve better environmental quality but also a better quality of life that may just provide the happiness that so many of us long for.
© Gary Haq 2009